• Because we have highly qualified personnel. Both at an individual and team level, our staff was formed initially in one of the most demanding and difficult fields, metallurgy for the civil and military industry, with continuous operation (24/7) and with high quality standards.

• Because we have extensive experience in all phases of the project, starting with the design, continuing with the implementation, commissioning and verification to technical post-warranty and, above all, maintenance of electrical equipment and systems.

• Because our collaboration strategy focused on long-term business relations  that implies a perfect knowledge of the client's facilities, equipment and tools and a fast, efficient and effective response to the technical problems that may arise. We want to grow together with our clients, we want to develop our company mainly by offering optimal solutions, flexible and adapted to each of the project themes. We are not in favor of "hit and run" "collaborations" or businesses, we want to establish and develop a long-term cooperative relationship that will benefit both parties involved.

• Because we give great importance to the activities of preventive and predictive maintenance of systems.. The ORIGINAL company  strategy strategy is the put into practice all the maintenance knowledge available in our team, in all phases of the project: we think the design in terms of easy maintenance that consumes the least possible material resources, human resources and time, we implement the projects taking into account all the implications of subsequent interventions on the system and, last but not least, we propose maintenance activities that extend the life of equipment and systems, thus providing customers with the ability to increase the return on the initial investment.

• Because we use the most advanced technologies, completely appropriate and fully adapted to the systems, facilities and equipment of each customer

The strengthening of our presence in the local market and the expansion of the company at an international level through the provision of solutions, products and services with a highly competitive value for money in the European market.

INTEGRITY

Far from being just a concept, for ORIGINAL integrity has represented the backbone of its activity since the moment of its foundation. Our consistent actions, based on the values that we defined at the start, were verified in the multitude of projects developed and built the foundations on which our modern relations were established.

CUSTOMER ORIENTATION

We constantly ensure that customer requirements are perfectly understood and fulfilled in each project, the risks that may influence the conformity of the products and / or services provided are constantly monitored and controlled and there is a constant concern to improve the results.

RESPECT AND TRUST

for all and every partner and customer that we have. Each customer, partner or employee is treated exactly as would like to be treated, ensuring that the needs of all are fully met. Honesty, promptness and reliability at the highest standards of professional ethics have meant for ORIGINAL, throughout over 20 years of activity, the opportunity to provide a high efficiency response to customers and they re-confirmed that earning the respect and trust of customers is extremely difficult and however they may be lost infinitely easier.

PERMANENT COMMUNICATION

at all levels in order to find the best solutions suitable for each application. We are fully aware that a policy of risk mitigation cannot exist without an externall, full and strong cooperation between the supplier and the customer, but also internally, between the members of each team involved. Permanent and constant communication can avoid misunderstandings about the initial requirements, errors of design, execution, etc., all with considerable economic consequences and even potential risks to the physical integrity of the human resources involved. Therefore, we can provide the customer our experience, and after reaching an agreement, we can turn it into long-term benefits for both parties.

STRATEGIC ADAPTABILITY TO MARKET CHANGES

We don't offer standard solutions, but we work together with the customer to adapt the solutions to their needs. We are not often confronted with a project started from scratch, in a place where there is nothing to condition our solution. The most common issue is to find projects that involve modifications of the components / parts / sectors existing in the equipment / facilities / lines and this means that you have to adapt your solution to the existing situation, to the economic possibilities at the time and also to future projects. From this point of view, ORIGINAL is very versatile and the proposed solutions integrate seamlessly into existing processes, providing improvement in the processes and changing the capacities and performance of the systems only in the desired direction.

Our company, ORIGINAL, began its journey, officially, in 1995, in Targoviste. And we say "officially", because until then for 20 years the company had been evolving in the minds and ideas of its founders, transforming and adapting not one but dozens of times in response to the turmoil of the Romanian economic and business environment of the 1990s and beginning to take shape as each one was gaining individual experience.

Having on our side the 20 years´ experience as a general manager of the electrical and mechanical maintenance department of a special steel manufacturer in Targoviste (one of the largest companies of the steel industry in Romania with more than 10,000 employees in 2005, manufacturer of low and high alloy steels for construction, military and special constructions such as the Cernavoda nuclear plant), and also a lot of determination and enthusiasm of a united team, ORIGINAL started its activity with the aim of providing integrated "turnkey" solutions, for the automation in different industries and, above all, wishing to help, provide customers with all the experience gained in such a demanding field and with all the values without which we believe that a sustainable development or successful long-term collaboration cannot exist: integrity, customer orientation, respect and trust, ongoing communication, adaptability to market changes.

Applying our value system in all projects, regardless of the magnitude or scope, we have learned that in the vast majority of cases, the most expensive solution is not necessarily the best and it is not enough to choose what you find the most comfortable doing or building. For this same reason, the permanent communication with the client, that we carry out and promote in all our actions, allows us to adapt and individualise each solution or application so that the result of the project is the desired one. Experience has taught us that in order to have a successful business, adaptability to the demands of the market is a vital feature and this way we have managed to form a multidisciplinary team that, with a full capacity of self-teaching, increases its value with each project developed, adapting the gained experience to the particularities of each client and working with them, step by step, to achieve the agreed-upon objectives.

Today, the journey started in 1995 has successfully surpassed the milestone of the 20 years of the initial experience and, project after project, has allowed us to embrace a broader scope and strengthen our market position in the field of industrial automation solutions addressing various objectives such as purification and industrial water treatment plants, packaging lines, machine tools, assembly and manufacturing lines, industrial robotics, etc.

In order to complement its initial activity, ORIGINAL offers its customers a physical and virtual online store which allows us to distribute equipment and products belonging to the most important automation component manufacturers and giving us the opportunity to offer short response time in the execution of projects and the requiered quality in all the activities of the company.